Fast fashion is the cause of a major problem in the environment. New research by McKinsey &Co; found out a way on how to consume fashion and how it affects our ecosystem and other companies. Consumers are middle class buying these type of clothes and the attracted is low-cost. Also, it is linking to issues of labor workers abuses. At these days continually is rising incomes from five countries such as Brazil, China, India, Mexico, and Russia. Apparel sales are continuing growing by the middle class is the development of economy eight times faster than in Canada, Germany, In the United Kingdom. Environmental impact "will require an action"of Industry to manufactured fast fashion. Definitely, there will be consequences to buying, the clothes are very poorly construction and is made with cheap materials, and there not last longer. It contains chemicals that affect our ecosystem. Suggestion for Industry of fashion investing recycle fibers development of new fabrics following norms to introduce how to take care of garment. In my opinion, that we should help the environmental and ecosystem and to consume less, create our self-outfit, investing to buying medium quality and classics styles.
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